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Adobe Experience Manager Business Practitioner Professional - NEW (AD0-E138)

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Vendor

Adobe

Certification

Adobe Experience Manager

Content

0 Qs

Status

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Updated

1 day ago

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Exam Overview

The Adobe Experience Manager Business Practitioner Professional (AD0-E138) certification validates your expertise in leveraging AEM to drive exceptional digital experiences and achieve business objectives. This credential signifies a deep understanding of AEM's core functionalities from a business perspective, including content management, digital asset management, personalization, and analytics integration. Earning this certification empowers professionals to optimize content velocity, enhance customer journeys, and effectively manage the lifecycle of digital assets. It demonstrates your ability to bridge the gap between technical capabilities and strategic business goals, making you an invaluable asset in any organization aiming to maximize their investment in Adobe Experience Manager. This certification is a critical step for career advancement in the digital experience domain.

Questions

55-65

Passing Score

700/1000

Duration

105 Minutes

Difficulty

Intermediate

Level

Professional

Skills Measured

AEM Content Management and Authoring: Understanding the core concepts of AEM Sites, page authoring, components, templates, content fragments, and experience fragments, including multi-site management and localization.
Digital Asset Management (DAM) Best Practices: Managing digital assets within AEM Assets, including metadata schemas, collections, renditions, Smart Tags, asset workflows, and integrating with creative workflows.
Personalization and Targeting Strategies: Implementing personalization using Adobe Target integration, understanding audience segmentation, A/B testing, and delivering targeted content experiences within AEM.
AEM Project Lifecycle and Business Operations: Grasping the roles and responsibilities within an AEM project, understanding release management, deployment models (cloud service vs. on-premise), governance, and business-level troubleshooting.
Analytics and Reporting Integration: Integrating AEM with Adobe Analytics and other reporting tools, understanding data capture strategies, interpreting analytics reports to derive actionable insights, and optimizing content performance.

Career Path

Target Roles

AEM Business User Digital Marketing Manager Content Strategist AEM Product Owner Business Analyst

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