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Microsoft Dynamics 365 Customer Experience Analyst (MB-280)

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Vendor

Microsoft

Certification

Business Applications

Content

139 Qs

Status

Verified

Updated

17 hours ago

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Exam Overview

The Microsoft Dynamics 365 Customer Experience Analyst (MB-280) certification validates your expertise in leveraging Dynamics 365 tools to understand, analyze, and enhance customer interactions. Achieving this certification demonstrates your ability to configure and manage customer feedback solutions, interpret sentiment, and analyze critical service and journey data to drive strategic improvements. This credential is vital for professionals aiming to optimize customer satisfaction, loyalty, and overall business growth by transforming raw customer data into actionable insights. It positions you as a key contributor in shaping customer-centric strategies, making you an invaluable asset in today's competitive landscape where customer experience is paramount to success.

Questions

40-60

Passing Score

700/1000

Duration

100 Minutes

Difficulty

Intermediate

Level

Associate

Skills Measured

Configure and Manage Customer Feedback Solutions: This domain covers the setup, distribution, and management of surveys using tools like Dynamics 365 Customer Voice, including survey design, question types, branching logic, and integration.
Analyze Customer Feedback and Sentiment: Focuses on interpreting survey results, performing sentiment analysis, identifying key themes, and understanding customer perceptions to derive actionable insights from unstructured data.
Configure and Manage Customer Service Analytics: Involves setting up and utilizing Dynamics 365 Customer Service insights dashboards, understanding key performance indicators (KPIs), and customizing reports to monitor service operations.
Analyze Customer Service Performance Data: This skill area emphasizes the ability to interpret service metrics, identify trends in case resolution, agent performance, channel effectiveness, and pinpoint areas for operational improvement.
Configure and Analyze Customer Journey Insights: Covers the use of Dynamics 365 Customer Insights - Journeys (formerly Marketing) to understand customer touchpoints, analyze journey orchestration, campaign effectiveness, and optimize customer paths.

Career Path

Target Roles

Customer Experience Analyst Business Analyst Dynamics 365 Functional Consultant

Common Questions

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Free Study Guide Samples

Previewing updated MB-280 bank (28 Questions).

QUESTION 1

You need to help BDM3 understand which internal and external contacts are considered contacts of interest for relationship analytics KPI calculations for the two opportunities shown in the following exhibit.
 


Use the drop-down menus to select the answer choice that completes each statement.
NOTE: Each correct selection is worth one point.

Technical Scenario Diagram
Answer Canvas

Official explanation included in the full bundle.

QUESTION 2

A company uses Dynamics 365 Sales to manage product lines.
You need to set up the product catalog, including the ability for sellers to apply quantity discounts.
In which order should you perform the actions? To answer, move all actions from the list of actions to the answer area and arrange them in the correct order.
NOTE: More than one order of answer choices is correct. You will receive credit for any of the correct orders you select.

Technical Scenario Diagram
Answer Canvas

Official explanation included in the full bundle.

QUESTION 3

You are a Dynamics 365 Sales administrator. You create a forecast by using the forecast category layout shown in the exhibit:


Use the drop-down menus to select the answer choice that answers each question based on the information presented in the graphic.
NOTE: Each correct selection is worth one point.

Technical Scenario Diagram
Answer Canvas

Official explanation included in the full bundle.

QUESTION 4

You are a Dynamics 365 Sales consultant for a food service company. The company caters meals for client companies.
The company wants to set up a product bundle so that the sales staff does not forget items when they create an opportunity.
The lunch bundle is created at $200.00. It will include the following.


You need to explain how the sales staff should manage the product bundle in the opportunity.
What should they do for each scenario? To answer, select the appropriate options in the answer area.
NOTE: Each correct selection is worth one point.

Technical Scenario Diagram
Answer Canvas

Official explanation included in the full bundle.

QUESTION 5

You are a Dynamics 365 administrator. The sales team uses goals to track actual to target opportunity amounts.
A salesperson reviews their goals chart and observes the following:
An opportunity updated today is not included in the chart.
The time period for the goal is not accurate.
You need to resolve these issues.
What should you do? To answer, select the appropriate options in the answer area.
NOTE: Each correct selection is worth one point.

Technical Scenario Diagram
Answer Canvas

Official explanation included in the full bundle.

QUESTION 6

You use opportunities in Dynamics 365 Sales.
Opportunities that were closed as lost frequently come back and are eventually won.
You need to be able to track these occurrences and have insight into the process.
What happens during the reopen and close process? To answer, select the appropriate options in the answer area.
NOTE: Each correct selection is worth one point.

Technical Scenario Diagram
Answer Canvas

Official explanation included in the full bundle.

QUESTION 7

You are implementing Dynamics 365 Sales for a beverage company.
The company sells drinks by individual cans, by the dozen, or by the case of 48 cans as follows:
There are three flavors: strawberry, vanilla, and chocolate.
Each can costs $5.00.
A dozen cans cost $55.00.
Each case has four dozen cans and costs $200.00.
A combination case includes a dozen cans of each flavor and costs $160.00.
Purchases of four or more cases receive an extra 10 percent off the price.
You need to set up the product catalog.
Which components should you use? To answer, move the appropriate components to the correct entry descriptions. You may use each component once, more than once, or not at all. You may need to move the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.

Technical Scenario Diagram
Answer Canvas

Official explanation included in the full bundle.

QUESTION 8

A company sells telephones. The company has a list of telephone colors that customers can choose.
For one month, the company wants to sell a red phone at a special price.
You need to set up the red phone for the sales team.
How should you configure the product and price list items? To answer, select the appropriate options in the answer area.
NOTE: Each correct selection is worth one point.

Technical Scenario Diagram
Answer Canvas

Official explanation included in the full bundle.

QUESTION 9

A company manufactures widgets. Widgets can be sold in the following ways:


The company discovers that customers want to buy widgets individually.
You need to add a unit named Each.
What should you do?

A
Create the unit Each with Box as the base unit.
B
Set Each as the primary unit.
C
Update the unit Box with Each as the base unit
D
Make Each the base unit for all units.

Correct Option: D

QUESTION 10

You are setting up a product catalog.

The product catalog must be set up with the following parameters:

โ€ข $100.00 off if a customer buys more than 10 cases
โ€ข $10.00 less if a customer buys two different products together instead of individually
โ€ข Single product sold in quantities of 1, 6, and 12; price per unit decreases as quantities increase

You need to set up the parameters.

What should you configure? To answer, select the appropriate options in the answer area.

NOTE: Each correct selection is worth one point.

Technical Scenario Diagram
Answer Canvas

Official explanation included in the full bundle.

QUESTION 11

A company has three business units. User privileges are set to ensure that users can only see records owned by their own business units.

If a contact is needed for all business units, one contact record must be created for each business unit. A contact is considered a duplicate if the First Name, Last Name, Email or Preferred Phone, and Business Unit columns match.

You must ensure that duplicate records are NOT created for contacts.

You need to create the duplicate detection rules.

Which two filters should you configure? Each correct answer is part of the complete solution. (Choose two.)

NOTE: Each correct selection is worth one point.

A
First Name and Last Name and Preferred Phone and Business Unit
B
First Name and Last Name and Email and Business Unit
C
First Name and Last Name and Preferred Phone
D
First Name and Last Name and Owner
E
First Name and Last Name and Email

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QUESTION 12

The product development team for a toy company creates a new remote-control toy.
You need to create the necessary records and record relationships to sell the product for a newly deployed Dynamics 365 Sales system.
Which five records and/or components should you configure in sequence? To answer, move the five appropriate records and/or components from the list of records and components to the answer area. Arrange the five records and/or components in the correct order.
NOTE: More than one order of answer choices is correct. You will receive credit for any of the correct orders you select.

Technical Scenario Diagram
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QUESTION 13

A company implements Dynamics 365 Sales.

The company has the following requirements:

โ€ข Employees must have quarterly goals. The goals must calculate all deals won by quarter for each goal.

โ€ข Managers must be able to look at the goals and calculations at any time.

The solution must use goal features WITHOUT customization.

You need to create the calculation.

What should you configure?

A
Drill-down table
B
Rollup table
C
Rollup query
D
Goal metric

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QUESTION 14

You are using a forecast template.

You must configure the forecast by territory.

You need to configure the forecast parameters.

Which parameter should you configure?

A
Hierarchy table
B
Top of hierarchy
C
Hierarchy relationship
D
Rollup table.

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QUESTION 15

A sales manager needs to set up goals in Dynamics 365 Sales for salespeople.

The measurement of goals must be based on the total deal amount upon closing an opportunity.

The fiscal year for the goals must be based on the calendar year.

You need to create the rollup query for the goal metrics.

Which options should you select? To answer, select the appropriate options in the answer area.

NOTE: Each correct selection is worth one point.

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QUESTION 16

A company manually assigns leads to salespeople.

The sales manager requires automated lead assignment rules. An administrator enables the feature. However, you are unable to access the Assignment rules area.

You need to request access from the administrator.

Which security role should you request?

A
Sales Manager
B
Playbook Manager
C
Vice President of Sales
D
Sequence Manager

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QUESTION 17

Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution. Determine whether the solution meets the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.

After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.

You configure forecasts for a clothing manufacturer.

A salesperson updates an opportunity and wants to refresh the forecast

You need to show the salesperson how to refresh the forecast.

Solution: Recalculate the opportunity.

Does this meet the goal?

A
Yes
B
No

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QUESTION 18

Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution. Determine whether the solution meets the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.

After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.

You configure forecasts for a clothing manufacturer.

A salesperson updates an opportunity and wants to refresh the forecast

You need to show the salesperson how to refresh the forecast.

Solution: Recalculate the forest.

Does this meet the goal?

A
Yes
B
No

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QUESTION 19

Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution. Determine whether the solution meets the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.

After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.

You configure forecasts for a clothing manufacturer.

A salesperson updates an opportunity and wants to refresh the forecast

You need to show the salesperson how to refresh the forecast.

Solution: Update the Opportunity Forecast Category Mapping process.

Does this meet the goal?

A
Yes
B
No

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QUESTION 20

Your sales team has now managed to get all the email communication in place and want to take it a step further by implementing SMS channel.

You need to configure an SMS provider.

Which four actions should you perform in sequence? To answer, move the four appropriate actions from the list of actions to the answer area. Arrange the four actions in the correct order.

Technical Scenario Diagram
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QUESTION 21

A company is using Dynamics 365 Sales to provide quotes to their customers.

Preferred customers must be granted a separate flat rate discount on specific products, depending on their countries or regions.

What should you create?

A
A price list for the currency of each country/region.
B
A product bundle for each country/region.
C
A sequence command step.

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QUESTION 22

You are a Dynamics 365 Sales administrator for a venue. Customers book a series of events in the venue. The series of events are children of a main event.

The sales manager wants to forecast the revenue for each customer's main event by rolling up the forecasts of the children of each main event.

You need to configure the forecast.

How should you configure each step? To answer, select the appropriate options in the answer area.

NOTE: Each correct selection is worth one point.

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QUESTION 23

You are the administrator for Dynamics 365 Sales at an organization using Standard Sales Insights. The sales team wants to access the Premium Insights features. They have already purchased and assigned premium licenses.

You need to enable the premium features.

Which three actions should you perform in sequence? To answer, move the three appropriate actions from the list of actions to the answer area. Arrange the three actions in the correct order.

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QUESTION 24

A company uses Dynamics 365 Sales. The company uses their organizational structure to determine how to aggregate forecasts for each year.

The company divides a business unit into three separate units. Each unit will have a new manager.

You need to update the quotas for each user for the current fiscal years forecast.

Which two actions should you perform? Each correct answer presents part of the solution. Choose two.

NOTE: Each correct selection is worth one point.

A
Adjust the forecast values directly.
B
Create and assign users to new resource groups for each manager.
C
Create a new relationship between sites.
D
Update the target goal amount for each user.
E
Assign the users to their new managers.
F
Upload the new quota amounts for each user.

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QUESTION 25

A company uses Dynamics 365 Sales.

You are setting up the product catalog for customers. Pricing must be set up as follows:

โ€ข 1 can = $5.00

โ€ข 6 cans = $28.00

โ€ข 1 case = $100.00

Partial orders are allowed. A customer wants to buy 2.5 cases of a product. The customer receives a system error when trying to enter the quantity.

You need to resolve the issue.

What should you modify?

A
Price List
B
Discount List
C
Amount
D
Quantity Selling Option

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QUESTION 26

Case Study- Terra Flora

You need to ensure the active stage of the business process flow is visible in a view on the Pet table that you share with the founder.

Which two actions should you perform to meet the founder's requirements? Each correct answer presents a complete solution. (Choose two.)

NOTE: Each correct selection is worth one point.

A
Create a new column on the Pet table and use a cloud flow to write the active stage from the Onboard new pet table to the new column
B
Create a new column on the Onboard new pet table and use a cloud flow to write the active stage from the Pet table to the new column.
C
Using the Active Pets view, edit the columns to add the new columns, save the edited view as a new view, and then share the view with the owner.
D
Using the My Pets view, edit the columns to add the new columns, save the edited view as a new view, and then share the view with the owner.

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QUESTION 27

Case Study- Terra Flora

You need to satisfy the founder's requirements for displaying the custom image within the app.
Where should you upload the image?

A
An image column
B
A file column
C
An icon control
D
A web resource

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QUESTION 28

Case Study- Terra Flora

You need to configure search to ensure the administrators can find all records which reference Corgis.

Which action must you perform?

A
Within system settings, select up to 10 relevant tables.
B
Within the solution, ensure all relevant tables are indexed.
C
For all relevant tables, ensure that the Can enable sync to external search index setting is False.
D
Add columns to be searched to the Lookup view for each relevant table.

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