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Salesforce Marketing Cloud Intelligence Accredited Professional (AP-215)

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Vendor

Salesforce

Certification

Marketing Cloud

Content

64 Qs

Status

Verified

Updated

3 days ago

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Exam Overview

The Salesforce Marketing Cloud Intelligence Accredited Professional certification validates your expertise in leveraging the full power of Marketing Cloud Intelligence (formerly Datorama) to unify, analyze, and act on marketing data. Earning this credential signifies your ability to integrate diverse data sources, build sophisticated data models, and create compelling dashboards that reveal actionable insights. This certification is crucial for professionals aiming to optimize marketing performance, demonstrate ROI, and drive strategic decision-making through advanced analytics. It positions you as a critical asset capable of transforming raw data into a clear narrative, empowering organizations to achieve greater efficiency and impact across all marketing efforts in today's data-driven landscape.

Questions

60

Passing Score

700/1000 (70%)

Duration

105 Minutes

Difficulty

Intermediate

Level

Professional

Skills Measured

Data Integration and Connectors: Understanding how to connect various marketing data sources, utilize different connector types (API, TotalConnect, LiteConnect), and manage data streams effectively within Marketing Cloud Intelligence.
Data Modeling and Harmonization: Proficiency in configuring data streams, mapping data to the Marketing Cloud Intelligence data model, creating custom classifications, and ensuring data quality and consistency for accurate analysis.
Reporting and Visualization: Expertise in designing and building interactive dashboards, utilizing various widget types, applying filters, and customizing reports to present key performance indicators (KPIs) and insights clearly.
Calculations and Custom Fields: Ability to create custom metrics, dimensions, and calculated fields using Marketing Cloud Intelligence's formula language to derive specific insights and tailor reporting to unique business needs.
Marketing Intelligence Concepts: Knowledge of core marketing analytics principles, understanding of data governance, performance monitoring, goal setting, and leveraging AI-powered insights like Einstein Marketing Insights.

Career Path

Target Roles

Marketing Analyst Marketing Operations Manager Business Intelligence Developer (Marketing Focus)

Common Questions

Is the material up to date?

Yes. We update our question bank weekly to match the latest Salesforce standards. You get free updates for 90 days.

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You get instant access to both the **PDF** (for reading) and our **Premium Test Engine** (for exam simulation).

Is there a guarantee?

Absolutely. If you fail the AP-215 exam using our materials, we offer a full money-back guarantee.

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